Filmmaker Targets Beauty Industry in Viral Spoof – Adobé Fotoshop

“This commercial isn’t real, neither are society’s standards of beauty.” is the tag line attached to this viral by Filmmaker Jesse Rosten. We’re used to being bombarded with digitally altered images that our perceptions of the standards of beauty are distorted. There are women who won’t post a picture on social networking sites without having them digitally airbrushed first.

Jesse, a filmmaker and commercial director says this on his website:

I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. The commercial showed before and after portraits, that to my eye, looked like the same photo just photoshopped. I laughed to myself. Then I made this video.

Will the beauty and fashion industry ever change? Can they survive without digitally altering their advertising?

[Adobé Fotoshop on Vimeo]


Anonymous says:

Then this might be the product for you. Simply by exporting one unit of pixel intensifying fauxtanical hydro-jargon microbead extract a day onto your soul and you might end up seeing results that you could only have dreamt of. Until now….Isn’t it time you began living the great American illusion too?