Katy Perry is moving on from her marriage break-up with Russel Brand with creating business opportunities to keep herself busy with. The American popstrel can now be played in EA’s popular game The Sims. She’s set to be involved in multiple games within the franchise and also in a special Katy Perry themed in-game content and virtual goods. She’ll also be featured in advertising and marketing campaigns becoming “the face of The Sims”.
The addictive but simple game hasn’t changed much over it’s lifetime but Steve Schnur, Worldwide Executive of Music for EA said “Today marks the start of the most integrated and exciting collaboration with any artist in the history of The Sims.” “Katy Perry has been a fan of The Sims for several years, and her Simlish recording of her hit ‘Hot and Cold’ featured in The Sims™ 2 series quickly became the most popular Simlish music video to date. We couldn’t be more excited to work with Katy and bring her distinctive talents, style and personality to the franchise’s global fan base. No performer could better represent the humor and fun of The Sims brand.”
“I love how you’re able to play out different stories through your Sims characters – giving them different careers and watching them succeed,” said Perry. “It’s cool to see the Sims’ stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour – even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I’m a Sim!”
Katy Perry’s involvement with the game will also see her working closely with The Sims Studio to create accessories, clothing, hairstyles, furniture and props.
Available for pre-order on Amazon, The Sims3 Showtime Katy Perry Collector’s Edition includes The Sims 3 Expansion Pack, plus downloadable content including an Ultimate Stage bonus venue, iconic Katy Perry themed items, and an exclusive poster. Showtime allows your sims to enter a new world where you can watch your Sim rise to fame (or fail depending on how cruel you are) as they become superstar singers, acrobats and magicians, or even DJ’s.
For more info, check out http://thesims.com/katyperry