Transport for London Back re:route App to Stop You Using Public Transport


Recyclebank and Transport for London have launched an app to make Londoners want to walk and cycle more and rewards them with offers and discounts in return.

For walking and cycling instead of taking the tube or bus, the app will not only tell you how many calories you’ve lost it also rewards people for taking everyday green actions with discounts and deals from local and national businesses. The iphone app re:route is supported by Transport for London (TfL) and hopes to reduce pollution, ease congestion and boost their fitness in the process.

Members will be able to collect points for every journey made, which can then be redeemed for a wide range of offers and discounts from U.K.-based Recyclebank partners including Marks & Spencer, Planet Organic, Champneys, Classic British Hotels, Haven Holidays, Cineworld, Jojo Maman Bebe and many more. In addition to helping to reduce congestion on the roads and public transport in London, re:route aims to become part of Londoners’ daily routine to help encourage a healthier, more sustainable lifestyle. re:route also alerts people to the number of calories that they have burned and the amount of CO2 they have saved for each journey.

“For generations, cities have developed a myriad of solutions for the many physical aspects of urban living: architecture, transportation, water, utilities and public spaces. What’s exciting about a next-generation city like London is that they are forward looking — seeking ideas to help connect physical and digital infrastructure and increasingly focused on the use of information and technology to create smarter, cleaner and better cities.” – Jonathan Hsu, CEO for Recyclebank

How re:route Works

After downloading the free iPhone app and signing up for a free Recyclebank account, users enter their journey into re:route and see different travel options, including walking, cycling with their own bike or with London’s Barclays Cycle Hire bikes and by public transportation.

After arriving at the destination, users earn five Recyclebank points and are shown the number of calories they have burned and how much CO2 they’ve saved by taking the alternative modes of transportation. Members can check out the different rewards available directly on re:route or by visiting the Recyclebank website, where they can redeem their points for exclusive rewards.

TFL are hoping that the app will help create a difference during the London Olympics 2012 as officials are starting to worry about London’s already overcrowded public transport system.

re:route is available for free from the iTunes Store.

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