Imogen Poots Models in Sofia Coppola Directed Marni for H&M Advert

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The H&M advert for their Marnie diffusion range has hit the web starring Actress Imogen Poots and also featuring Sam Hayes, Antonine Peduzzi, Nicolas Peduzzi, Annabelle Dexter Jones, Charlie Klarsfeld , Liu Wen, Jonatan Frenck and Langley Fox. The filmette, directed by Sofia Coppola was shot in Marrakech as she wanted to find a location that would suit the collection’s bold prints.

“I was happy to first talk to H&M about this project because I’ve never really done anything around fashion and when they told me it was Marni, it sounded like an interesting project,” said Coppola in a behind-the-scenes video.

“I thought about this house in Marrakech that I had been to once with friends years ago, and I thought it would be an interesting location,” says Coppola in the video.

The Marni for H&M collection is available in selected stores and online on March 8th, except in Japan and Singapore where the collection launch is scheduled for March 10th, 2012.

Behind the scenes video:

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