Summit, NJ, October 05, 2018 — “Digital disruption” is the new normal in healthcare marketing. Voice search use by healthcare professionals and consumers requires marketers to rethink and reoptimize their search engine optimization and content strategies [1]. Google is leveraging artificial intelligence (AI) in ways that might alter the fundamental role of keywords in search engine algorithms [2]. These issues, along with data privacy regulations, rising audience expectations, and the entry of Amazon into the healthcare space, barely scratch the surface of challenges that healthcare marketers will soon face.

With its theme of “Aligning Disruptive Innovation, Digital Health, Commercial and Customer Strategy,” the 2018 meeting of Digital Pharma East tackles these issues head on. Arteric, the award-winning healthcare digital marketing agency with a 20-year track record of guiding pharmaceutical and biotechnology brands through disruptive change, is a sponsor of Digital Pharma East. The meeting takes place at Philadelphia’s Pennsylvania Convention Center from October 16 to October 19.

This year’s event adds to Digital Pharma East’s reputation as a magnet for digital change agents. The conference begins with a full-day focus on the digital future across the healthcare delivery landscape. Speakers will discuss future opportunities and challenges on a wide range of issues, including adherence, point-of-care strategies and tactics, and General Data Protection Regulation (GDPR) compliance. Sessions for the remainder of the conference will highlight that manufacturers, marketing agencies, and healthcare delivery organizations increasingly rely on data to achieve their objectives.

Jayson Mercado, managing director, digital, for ExL Events and lead organizer for Digital Pharma East, comments, “It's a pleasure to partner again with Arteric on Digital Pharma East. The relationship is really productive for us because their strengths in Web/software development, search and analytics, and marketing strategy directly address the constantly evolving needs of the pharma marketing and digital executives who attend our shows. As the topics change year over year, Arteric's one of the few companies I can always count on to understand what's actually going on.”

Mr. Kaspersetz shares these thoughts on the importance of the conversations inspired at this conference. “The rate of change in digital marketing technologies and platforms shows no sign of slowing down. Brands need to be aware of these changes and critically evaluate the choices that they present. For 20 years, Arteric has been guiding brand teams to make wise choices in this ever-evolving landscape. The knowledge and insights shared at Digital Pharma East are invaluable to brands and agencies alike, which is why Arteric is pleased to be a sponsor.”

Work With Arteric
For two decades, Arteric has combined experience-driven insight with future-forward thinking to position pharmaceutical brands, biotechnology brands, and healthcare organizations for success in whatever technology emerges. Contact Hans Kaspersetz at 201.546.9910 to advance your brand with marketing solutions that work everywhere, every time.

About Arteric
Arteric is a pharmaceutical and biotechnology digital marketing agency renowned for its expertise in digital brand strategy, software engineering, data, search engine optimization, search engine marketing, CRM, and analytics. Arteric is the digital agency that will propel your clinical trials recruitment, premarket shaping, disease state education, brand launch, or brand revitalization forward with digital insights and execution that cannot be matched.

References
1. The king and queen of voice-driven search: rich authoritative content and structured data. Arteric. https://arteric.com/our-thoughts/structured-data-voice-driven-search. Published March 27, 2018. Accessed October 1, 2018.
2. Gomes B. Improving search for the next 20 years. The Keyword Blog, Google. https://www.blog.google/products/search/improving-search-next-20-years/. Published September 24, 2018. Accessed October 1, 2018.

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