CinePrime HT3550 Projector Features Ultra Clarity and Super Color for the Entertainment Enthusiast

Press Release updated: Feb 25, 2019 09:00 CST

DALLAS, February 25, 2019 – BenQ, world-leading display technology and solutions provider, announced today the CinePrime HT3550 DLP projector with top image quality, world-class color performance and personalized customizability for home theater enthusiasts. As the world’s first 4K DLP projector with DCI-P3 color, BenQ CinePrime HT3550 guarantees long-lasting CinematicColor with projector-optimized HDR-PRO™ support and individual factory color calibration.

“HT3550 introduces movie fanatics to real cinema performance,” said Steve Yang, senior director at BenQ America Corp. “Astounding 4K visuals with precise HDR color combine with powerful image adjustability and installation flexibility to perfectly outfit small audiovisual screening rooms.”

HT3550 delivers true 4K performance with 3840×2160 resolution and 8.3 million distinct pixels for each frame. Utilizing the latest 0.47” single-DMD DLP technology, and a 4K-optimized optical system for brilliant light transmission and image quality, HT3550 produces spectacular image clarity and sharpness.

Setting itself apart from the competition, HT3550 blends real 4K resolution with the DCI-P3 color standard, creating the ideal setting to view the latest 4K Blu-rays in authentic color as envisioned by filmmakers. The projector also leverages BenQ’s CinematicColor technology and provides 95% coverage of the super wide color gamut and 100% of Rec. 709. The HT3550 also includes exclusive HDR-PRO technology that incorporates auto color and tone mapping techniques to offer superior brightness and contrast ranges as well as image optimization to bring out 4K clarity and depth for natural and realistic video quality.

For those seeking customized home theater experiences, HT3550’s CinemaMaster Video+ and CinemaMaster Audio+ 2 technologies offer motion-adaptive 4K pixel enhancement, color enhancement, and natural flesh tone rendition along with powerful integrated audio. Additionally, HT3550 facilitates tailored AV personalization with versatile short throw, 1.3X big zoom, vertical lens shift for unlimited entertainment potential.

The BenQ HT3550 projector will be available at the end of March at a retail price of $1,499 and is available for purchase at, Amazon, Best Buy, B&H Photo, Newegg and It is compatible with Amazon Fire TV Stick, Chromecast Roku, and Apple TV. For additional information, visit

About BenQ America Corp.

The world-leading human technology and solutions provider, BenQ is aiming to elevate and enrich every aspect of consumers’ lives. BenQ sells and markets technology products, consumer electronics, computing, and communications devices. Founded on the corporate vision of “Bringing Enjoyment N’ Quality to Life,” BenQ focuses on the aspects that matter to most people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency and enhance learning by providing people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications and lifestyle lighting. Because it matters. For more information about products and to purchase, visit

Source: BenQ

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