“We are honored to convene the lymphoma community and so many wonderful lighting partners in this truly global show of support for the Lymphoma Research Foundation and for all those touched by this disease,” said Meghan Gutierrez, LRF Chief Executive Officer.
NEW YORK August 30, 2018
The Lymphoma Research Foundation (LRF) – the nation’s largest non-profit organization devoted exclusively to funding innovative lymphoma research and serving the lymphoma community through a comprehensive series of education programs, outreach initiatives and patient services – today announced its annual global Light it Red for Lymphoma awareness initiative. Since 2011, the Foundation has been a pioneer in shedding a “light” on lymphoma during September, recognized each year by the United States Congress as national Blood Cancer Awareness Month (BCAM), with Light it Red for Lymphoma by partnering with national and international landmarks, communities, and individuals to raise funds and awareness for the disease.
Now in its seventh year, Light it Red for Lymphoma is designed to garner awareness and provide hope to those touched by this disease by encouraging not only buildings, landmarks and businesses to light red, but also individuals to wear red and support BCAM on social media throughout the month of September. In direct partnership with the Lymphoma Research Foundation, more than 100 national and international buildings and landmarks will participate in this year’s Light it Red for Lymphoma initiative, including international partners Taipei 101 in Taipei, Taiwan; Bell Tower in Perth, Australia; CN Tower in Ontario, Canada; National Concert Hall in Dublin, Ireland; national partners One World Trade in New York, N.Y.; Los Angeles International Airport (LAX) in Los Angeles, Calif.; Willis Tower in Chicago, Ill.; TD Center in Boston, Mass.; and many more. For a full list of committed Lighting Partners, please visit lymphoma.org/LightingPartners.
In addition to the Light it Red for Lymphoma initiative, the Lymphoma Research Foundation will further seek to raise funds and awareness during Blood Cancer Awareness Month, by encouraging members of the lymphoma community to donate $15, or a multiple thereof, in recognition of World Lymphoma Awareness Day (WLAD) on Sept. 15. Supporters will be motivated to make a donation in honor of a doctor or member of their healthcare team who helped make an impact on their life. To donate to the Foundation’s Light It Red initiative, please visit support.lymphoma.org/2018BCAM.
This year’s initiative also marks a new partnership with The Olde Glory Coffee Company, who will feature a limited edition coffee blend called, Red Thunder. A portion of the proceeds from the sales of Red Thunder will help to further the Lymphoma Research Foundation’s mission of eradicating lymphoma and serving those touched by this blood cancer. Additionally, during September, the Lymphoma Research Foundation is hosting a series of patient education events, Team LRF events including the Annual Lymphoma Research Ride in Barnesville, Md. on Sept. 23, and ticketed events such as the 2018 Annual Gala on Sept. 27 in New York, N.Y., all in support of LRF’s mission.
“Awareness and education are powerful tools in the efforts to find a cure for lymphoma,” said Meghan Gutierrez, LRF Chief Executive Officer. “We are honored to convene the lymphoma community and so many wonderful lighting partners in this truly global show of support for the Lymphoma Research Foundation and for all those touched by this disease.”
For more information on Light it Red for Lymphoma and how to get involved, please visit lymphoma.org/LightItRed. To learn more about becoming a Light it Red for Lymphoma sponsor, lighting partner, community partner, or for real-time comment requests from experts on Blood Cancer Awareness Month and lymphoma, please contact Nichole Musumeci, Manager of Digital Communications, at either 212-349-2390 or [email protected]
About the Lymphoma Research Foundation
The Lymphoma Research Foundation (LRF) is the nation’s largest non-profit organization devoted to funding innovative research and serving the lymphoma community through a comprehensive series of education programs, outreach initiatives and patient services. To date, LRF has awarded nearly $60 million in lymphoma-specific research.
For additional information on LRF’s research, education and services, visit lymphoma.org.
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