pune, Maharashtra — 05/28/2019 — Content marketing software aids marketing organizations to centralize and manage all their upstream marketing processes and methods ranging from designing and briefing to collaborations and approvals. This type of software helps enterprise to solve some of their most demanding coordination and governance challenges by increasing effectiveness of their content, improve efficiency of their processes, and reduce legal risks.
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Growing adoption of data-driven content marketing strategy, rising demand for analytics-based content marketing software, and increasing focus on personalized content drive the content management software market. The software is used across various industries such as consumer goods, education, telecom, IT, retail, health care, travel & hospitality, government, transportation, media, entertainment, and logistics.
Increase in the number of online transactions in the BSI industry boost the demand for content marketing software. Rise in transactions in this sector force companies to employ efficient content marketing software for end-to-end customer experience. These factors are projected to boost the demand for content marketing software during the forecast period.
The latest trend of using advanced technologies such as data analytics, artificial intelligence (AI), and machine learning (ML) along with content marketing software help marketers to streamline their marketing operations and deploy data-driven strategies. Advancement in technologies help marketers create effective content for their customers. Software help reduce complexities faced by marketers while creating, enhancing, and publishing content.
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The global content marketing software market can be segmented based on component, end-use, enterprise size, and region. In terms of component, the content marketing software market can be divided into software on-premise, cloud-based (public cloud, private cloud), and hybrid and services. The services are further bifurcated into managed services and professional services (maintenance, integration, and installation).
In terms of end-use, the content marketing software market can be divided into automotive, health care, agriculture, manufacturing, power & energy, and others. The others segment includes transportation and factory automation. Based on enterprise size, the content marketing software market can be classified into small & medium enterprises (SMEs) and large enterprises.
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