NEW YORK, March 26, 2019 — The Conference Board Marketing and Communications Center has extended by one week its Call for Entries for the 2019 Excellence in Marketing and Communications Awards (formerly the Society for New Communications Research Excellence in New Communications Awards). Submissions now close on Friday, March 29, 2019 at 11:59pm EST. Organizations that have made innovative use of digital, social, and mobile marketing and communications technologies can now submit their case studies for consideration at www.conferenceboard.org/2019mktgcommsawards. Entrants are asked to detail their initiatives, technologies used, and success metrics.

Now in its 13th year, this prestigious awards program honors the work of corporations, nonprofits, governmental organizations, educational institutions, and media organizations that are using digital and social media, online video, data analysis, artificial intelligence, augmented and virtual reality, and other emerging technologies in innovative ways to achieve their marketing and communications goals. It was started by the Society for New Communications Research (SNCR), which merged with The Conference Board in 2016. SNCR recently retired its brand and is (including their Fellows and Advisory Board) now fully integrated into The Conference Board.

Award Divisions and Criteria
Awards are granted in six divisions: Academic, Corporate, Government, Media, Nonprofit/NGO, and Technology Innovation, and eight categories, including:

  • Agile Marketing Excellence in creating a seamless, connected, comprehensive and usable customer data set, including behavioral, transactional, financial, operational, and more to achieve a complete understanding of customers for immediate, relevant and personalized action—ethically and with data privacy and security compliance. The data is also being used for fast adaptation of marketing programs and/or product/service innovation.
  • Content MarketingExcellence in creating and distributing valuable, relevant, and consistent content to engage, attract and retain a clearly defined audience. Judges reward case studies that provide evidence of a “pull” effect that results in the generation of consumer-based content.
  • Digital Advertising and Paid Social MediaExcellence in the use of paid social media and other digital advertising, including display advertising, native, online video ads, etc.
  • e-Commerce and Social Commerce Excellence and innovation in the use of digital and social platforms for online sales transactions, including the use of native, experiential, AR/VR, voice, mobile, and other digital technologies to enhance the shopping experience.
  • Emerging Communications TechnologiesExcellence in the innovative and effective use of AI, chatbots, AR, VR, smart speakers, IoT, screens in cars, smart devices and experiments with other emerging technologies for marketing, media and communications.
  • Employee Engagement: Digital Internal Communications, Online Communities & CollaborationExcellence in internal communications and employee engagement and collaboration initiatives using social intranets, and other online employee engagement initiatives such as mobile platforms, virtual town halls, and other digital communications tools, technologies and tactics.
  • Organic Social MediaExcellence in the use of social media and social networks to build relationships, communities, and interact with stakeholders, from prospects to customer engagement to crisis communications, relationship management, social customer care and social selling, brand building and media / analyst relations.
  • Video MarketingExcellence in the use of video to build brands, engage customers, communicate how-to's, live-stream events, and deliver engaging content.

JUDGING CRITERIA
The Excellence in Marketing and Communications Awards honor projects that are successful at achieving business or societal goals. For this reason, judges will reward entries that display the following characteristics (as well as excellence in implementation within their category):

  • Meaningful business impact
  • Effective use of other program performance metrics
  • Contribution to achieving business/organizational goals (this includes, for relevant projects, achieving social good)
  • Integration of digital and traditional platforms
  • Efforts to overcome obstacles and take advantage of opportunities
  • Recognition of lessons learned

About The Conference Board
The Conference Board is the member-driven think tank that delivers trusted insights for what's ahead. Founded in 1916, we are a non-partisan, not-for-profit entity holding 501 (c) (3) tax-exempt status in the United States. www.conference-board.org.   

SOURCE The Conference Board

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