MADISON, AL, August 27, 2018 — Today, FinTech company DeepTarget Inc. announced continued robust growth and momentum with many new clients and contracts signed year to date. With consumer behavior, including entire generations, gravitating away from traditional ways of banking towards digital channels, more banks and credit unions are responding by investing in technology that can offer a strong ROI by engaging with customers and cross selling to them in digital channels such as online and mobile banking.
Delivering over 47 million data-driven, relevant messages and offers that resulted in 9,664 new loans, DeepTarget's intelligent customer engagement marketing platform powered 212 banks and credit unions in a single month (June 2018 in this case), driving a response rate of 40 times the industry standards while boosting cross-sell revenues by at least 25%.
Among the new contracts signed this year for DeepTarget OLB, DeepTarget Mobile or both were: University of Kentucky FCU, Bridgeton Onized Credit Union, KSW Federal Credit Union, Mattel FCU, Calcom CU, Class Act Federal Credit Union, Blue Federal Credit Union, Santa Ana Federal Credit Union, Five County Credit Union, Self Help CU (NC), Holy Rosary (MO), Country Federal Credit Union, Memphis City Employees, Northwoods Community CU, AdvantagePlus of Indiana Federal Credit Union, Best Financial Credit Union, Innovations Federal Credit Union, Allied Healthcare FCU, Oswego County FCU, United Bank, Holy Rosary (NH), Access Credit Union, Self Help FCU, UnitedOne Credit Union, Embark Credit Union, Russell Country FCU, Publix Employees Federal Credit Union, Lincoln Maine Federal Credit Union, Missouri Valley FCU, Novo Credit Union and Excel FCU.
“We are excited with the strong adoption of our customer engagement and cross-selling solution. We are seeing healthy growth as more financial institutions use DeepTarget for customer retention and income growth. Our partners do a great job promoting DeepTarget to their customers and we are staying focused on increased technology investments to further enhance the benefits of this unique solution,” said Jill Homan, President, DeepTarget Inc. “The best part of my job is hearing customer success stories, whether it is about a large number of new leads generated, revenue growth, increased product sales or a great ROI. Ensuring that our financial institution customers achieve positive and strong results is our ultimate mission.”
The benefits of DeepTarget's state of the art customer engagement and cross-selling solution which have resulted in this continue robust growth and momentum include the following:
• Open API integrated into multiple online and mobile banking platforms today
• Automation and data-driven communication driving 1000s of concurrent, seamless customer conversations and interactions
• Effective use of marketing resources and campaigns – design once, use many times in different channels
• Intelligence with rule-based segmentation and targeted, personalized and relevant offers
• Automated response and tracking tools
• Macro and micro business analytics to assess campaign performance and optimize it; featuring KEITM (Key Engagement Indicator) to evaluate customer engagement and improve it
• Rich banner content with multiple formats supported including HTML5
• Cost-effective and affordable for any size financial institution
• Enterprise/platform licensing to enable financial institutions to integrate personalized, targeted, and consistent messaging within all customer experience points – mobile and online banking, but also PFM, account onboarding, loan platforms, branch kiosks, etc. powered by an open API
DeepTarget's enabling platform with an open API seamlessly and effortlessly integrates into online banking and mobile banking platforms, many of which are available today. Partners include Access Softek, Jack Henry & Associates, Jwaala (now part of Alogent), Marquis, MEA Financial, MDT, Segmint, Share One, Synergent and WRG (Wescom Resources Group).
Demonstrations, Pricing, & Availability
DeepTarget's Customer Engagement Platform/ROI Analytics, including Mobile, Online Banking, Email Targeting, and Web channels are available for demonstration and purchase by contacting DeepTarget or one of our reseller partners. To learn more about our DeepTarget Partner program, you can email us [email protected].
About DeepTarget Inc.
Today, hundreds of credit unions and banks across the country are using DeepTarget solutions. By automating the use of customer information, these intelligent cross-selling and customer engagement solutions deliver targeted product offers and pinpointed one-to-one messaging to millions of their banking customers. Digital channels such as mobile banking, online banking, web and email engage banking customers in a seamless communications experience, wherever, whenever and however they bank. Actionable analytics enable financial institutions to make informed decisions and drive measurable, positive result that drive success – in accelerating cross-selling, promoting product adoption, increasing loan demand and income. To see more proven successes, please visit the DeepTarget website.
DeepTarget, the DeepTarget logo, OmniEngagement Cloud, Offer Manager, DeepTarget Mobile, DeepTarget Web, DeepTarget Email, DeepTarget Social, DeepTarget ATM, and DeepTarget Insight are trademarks of DeepTarget. Other company and product names may be trademarks of their respective owner.
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