NEWARK, NJ, August 21, 2018 — Erica Figueiredo of Berkley Heights, N.J. has joined Next Generation Services as a Marketing and Sales Support Associate. She will report to Brittany Pickell, Director of Marketing and Sales at the Roseland, N.J. firm, which specializes in self-directed retirement plans. Among her responsibilities at Next Generation, Figueiredo will create and implement lead generation campaigns, write marketing content, and coordinate logistics for trade shows, events and presentations.
She is trained in HubSpot and SalesForce—two leading marketing and sales applications—and holds HubSpot Academy certifications in email marketing, content marketing, inbound marketing, and social media marketing. Prior to joining Next Generation, Figueiredo was an Inbound Marketing Specialist who wrote, managed and optimized a wide range of digital marketing assets, worked on lead generation and optimized marketing automation for a benefits company; she was also a Marketing Associate at a media company, creating content, assisting with email and social media campaign creation, and supporting staff during virtual events and trade shows. She has a B.A. in Communication Studies from Kean University.
“I'm looking forward to putting my skills in content marketing and marketing automation to great use at Next Generation Services,” said Figueiredo. “I love the challenge of understanding what different audiences want from a product or service and finding ways to deliver the messaging that gets them to click or call for more information.”
Next Generation Services provides full account administration for self-directed retirement plans; its sister company, Next Generation Trust Company, serves as the custodian for the assets within clients' plans. Self-direction allows for a broad array of nontraditional investments, including real estate, precious metals, notes and private equity. The company holds webinars for investors, real estate professionals, and financial advisors on various aspects of self-direction as a retirement strategy, and is a frequent exhibitor at major trade shows in the financial services and real estate industries.
“Erica brings a valuable skill set and bank of knowledge in the latest marketing techniques that will help us better identify, reach and communicate to our target audience,” said Pickell. “Her expertise will also provide needed support to our team as we continue to develop more educational webinars and presentations about self-direction.”
About Next Generation
Next Generation Services provides comprehensive account administration and transaction support for self-directed retirement plans. Next Generation's neutral, third-party professionals expertly guide clients and their trusted advisors as part of their white glove, personalized service for a seamless transaction experience from start to finish. Its sister company, Next Generation Trust Company, a trust company chartered in South Dakota, acts as custodian for these self-directed retirement plans. For more information on self-directing a retirement plan, visit www.NextGenerationTrust.com, call toll free 1.888.857.8058 or e-mail [email protected].
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