LONDON–()–According to the global mobile augmented reality market research report released by Technavio, the market is expected to accelerate at a CAGR of more than 77% during the forecast period. The adoption of crowdfunding strategy is one of the key market drivers.

This research report titled ‘Global Mobile Augmented Reality Market 2017-2021’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. It also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.

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The global mobile augmented reality market analysis categorizes the market into the following applications:

  • Marketing and advertising
  • Gaming and entertainment
  • Education and learning
  • Travel and tourism

In 2016, the marketing and advertising segment accounted for over 43% of the mobile augmented reality market share and is projected to contribute to over 45% share by 2021, exhibiting almost 2% increase in market share.

Global mobile augmented reality market: Top emerging trend

The partnership with mobile AR content creator is an emerging market trend. The mobile devices have created more opportunities for vendors to innovate and enhance real-world experience owing to technological advances. One such innovation is the AR that creates a digital layer of the physical world, providing the consumers with a more immersive experience. To boost the development of AR technology, the vendors of AR technology are creating mobile apps by collaborating with other vendors.

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Technavio’s sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.

Technavio’s report provides expert market research on the following topics:

Executive Report

  • Market Outline
  • Global Mobile Augmented Reality Market Overview

Market Insights

  • Market Sizing and Forecasts
  • Market Growth
  • Market Drivers and Challenges
  • Key Emerging Trends

Market Segmentation Analysis

  • Regional comparison (APAC, Americas, and EMEA)
  • Key leading countries
  • Market segmentation by application (marketing and advertising, gaming and entertainment, education and learning, and travel and tourism)
  • Market segmentation by end-user (enterprise and consumer)

Vendor Landscape

  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario
  • Analysis of top vendors (Augmented Pixels, Aurasma, Blippar, Catchoom, DAQRI, PTC, and Wikitude)

About Technavio

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With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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