“In the international education industry, marketing, student recruitment and partnerships are typically handled independently, overseen by different institutional departments and using disparate service providers. The lack of coordination is inefficient and slows the institution’s momentum in global markets,” explains Grok CEO Kim Morrison. “Grok’s new Global Marketing Service completes Grok’s array of services, enabling institutions to access the required expertise and support across the international education spectrum – from recruitment to marketing to partnerships – to achieve their global ambitions.”
Dozens of institutions have already worked with Grok’s marketing team in China to engage key audiences using social media, create digital assets, run successful events and PR campaigns. The Global Marketing Service will allow institutions to enjoy this service and more in other target markets.
About Grok: Grok Global Services works for universities, colleges, and schools to increase their activities globally by managing in-country staff, infrastructure, messaging, and establishing/managing academic partnerships. For more information, please visit grokglobal.com
For further information, please contact Gemma Goodbourn, Head of Global Marketing, [email protected]
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