As a part of the strategic reorganization:
Girdhar Arora has been named the new Chief Executive Officer of I Me Mine Digital, Inc. Mr. Arora has been responsible for the architecture, technology development, infrastructure management, and client integrations for the I Me Mine personalization platform. Mr. Arora has unique expertise in applying technology solutions to personalization and marketing in the grocery industry. Mr. Arora has been a true leader since day one, and has been able to foster strong bonds with all of I Me Mine’s clients. Previously, Mr. Arora worked with Motorola and Kemet Electronics Corporation. Mr. Arora holds a Bachelor of Technology degree from Indian Institute of Technology; an MS degree from University of Massachusetts; and an MBA from Clemson University. As CEO, Mr. Arora will remain in charge of Technology.
Alan Alexander has been named Chief Strategy Officer of I Me Mine Digital, Inc. As Chief Strategy Officer, Mr. Alexander will continue as I Me Mine’s chief visionary, working in unison with Mr. Arora and the I Me Mine Board of Directors to forge and execute the strategic direction for I Me Mine’s personalization product. With his advertising, CPG and grocery background, Mr. Alexander will also work in concert with Mr. Arora to lead existing and future client relations, as well as I Me Mine’s data analytics initiatives. Mr. Alexander is a former Executive Vice President/Managing Partner at advertising agency DDB-Chicago. Alan has extensive executive level CPG brand background with major Fortune 500 companies, including General Mills, PepsiCo, Procter & Gamble, Clorox, SC Johnson and Heinz. He is a graduate of Michigan State University with a BA in Advertising.
About I Me Mine Digital, Inc.
Founded in 2012 and based in Tempe, AZ, I Me Mine Digital is a fast-growing cloud-based software company that helps grocers deliver the level of personalization today’s shoppers demand. I Me Mine’s personalization solution marries data-driven analytics, machine-learning and omni-channel digital offer delivery to create its grocer-branded Personal Circular® product. Its scalable software-as-a-service platform, includes integration with existing grocer POS systems to deliver Personal Pricing®. The I Me Mine solution reaches grocery shoppers via their preferred digital channels with multiple touch-points each week, including web, mobile apps, email, push notification, and social media. For more information, please visit www.imemine.digital.
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