MARINA DEL REY, Calif.–()–Guidance, a commerce service provider to brands, retailers, manufacturers and distributors, announced today that Jeff Herrera has been promoted to Chief Marketing Officer (CMO) and SVP, Partnerships. Herrera will continue to lead marketing strategy and channel development and will now take on a senior leadership role in developing strategic partnerships with new clients and prospects.

“Jeff has been a tremendous asset to Guidance since he joined us almost three years ago,” says Jason Meugniot, CEO of Guidance. “His extensive experience in all aspects of commerce and retail has allowed us to innovate and grow our strategic partnerships and client relationships in both B2B and B2C.”

Now in its 25th year, Guidance leads the commerce solution provider industry with practices in strategy, creative and design, development, system integration and analytics across multiple e-commerce platforms, including Magento Commerce, Episerver, Shopify Plus, and Big Commerce.

“I’m thrilled to be part of a team that is so incredibly focused on serving the best interests of our client partners,” says Jeff Herrera, CMO and SVP, Partnerships at Guidance. “We go to great lengths to ensure our clients receive the highest quality commerce solutions in the industry.”

Herrera holds a master’s degree in business administration from the Paul Merage School of Business at the University of California, Irvine, and a Bachelor of Science degree in business administration from California State University, Chico.

About Guidance

Guidance is an industry-leading commerce service provider dedicated to growing, mid-market and enterprise branded manufacturers, distributors and merchants in B2C and B2B with practices in strategy, creative, development, system integration and analytics.

Since 1993, national flagship retailers and consumer branded manufacturers have relied on Guidance’s expertise to facilitate more than $8 billion in web, mobile and social commerce.

Brands such as Foot Locker, K-Swiss, Burlington, HD Supply, Johnny Was, Sole Society, Munchkin, City Chic, TravisMathew, Kate Somerville, Trish McEvoy and others, have engaged Guidance to build thousands of world-class, commerce solutions that are designed to accelerate growth, increase conversion and deliver engaging customer experiences.

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