Her profusion of knowledge in new business, as well as her extensive global brands experience, will guide the development of JWT’s strategic priorities across the organization
NEW YORK October 09, 2018
J. Walter Thompson today announced the appointment of Lulu Laudon as Chief Strategy Officer of the New York Office.
Lulu will be working closely with Simon Pearce, Chief Executive Officer of North America, and Ben James, Chief Creative Officer of JWT New York, to identify and develop key opportunities and partnerships in line with the agency’s Futures Reimagined strategy.
“I am thrilled to welcome Lulu to the JWT family as our new strategic lead,” said Simon Pearce, Chief Executive Officer, J. Walter Thompson North America. “Her profusion of knowledge in new business, as well as her extensive global brands experience, will guide the development of JWT’s strategic priorities across the organization.”
Lulu joins J. Walter Thompson after having provided strategic insight and leadership for over a decade to companies such as General Mills International, JPMorgan Chase, ExxonMobil and GE. In her previous role, Lulu was Group Strategy Director at Anomaly, overseeing the global expansion of Budweiser and the successful new business pitches for William Hill and Ally Bank. Complementing her agency background is career experience with investment partnerships and operations strategy. She is a graduate of Princeton University.
“It’s an honor to come to J. Walter Thompson,” said Lulu. “I am delighted to work with Simon and Ben under any circumstances—but to do it at a legendary agency that values planning so highly makes this a once-in-a-lifetime opportunity.”
ABOUT J. WALTER THOMPSON COMPANY
J. Walter Thompson (JWT)— the world’s best-known marketing communications brand—has been reimagining the future for businesses for over 154 years. Headquartered in New York City, JWT is a true global network, with more than 200 offices in over 90 countries, employing nearly 10,000 innovators and change agents. Known for our award-winning work and leading initiatives, JWT was the very first agency to air a TV commercial, the first to establish a global advertising presence, the first to rocket a candy bar into space, the first in the industry to hire a female copywriter, the first to create an amphibious prosthetic limb and the very first to teach a computer to paint like Rembrandt. While we reimagine the future for our clients, we will continue to break new ground and revolutionize the power of our legacy through the campaigns that we create.
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