KUTZTOWN, PA, September 16, 2018 — RADIUS has launched their first digital demo program with Vancouver-based Social Nature. Specializing in influencer marketing for natural brands, Social Nature has created a vast social sampling community that's as enthusiastic about natural brands as they are.
RADIUS and Social Nature have collaborated on a campaign that will drive influencers into Kroger stores with an exclusive voucher for a free Totz Toothbrush. This campaign comes on the heels of the recent launch of RADIUS' bestselling Totz Toothbrush in over 1,500 Kroger stores nationwide. RADIUS and Social Nature are also working on future campaigns that will target major natural retailers such as Whole Foods Market, Sprouts Farmers Market, and Natural Grocers.
Social Nature only feature brands that they've tried and loved, and they believe education is key. With a motto of “want it, try it, share it” influencers interested in participating in Social Nature campaigns start by taking a survey detailing their interests and what product they'd like to try. Next, the influencer is educated on the product and sent samples and exclusive vouchers. After trying the product, influencers are strongly encouraged to write an honest review and share their experience on social media.
This is RADIUS' first digital sampling campaign. Their previous product sampling program consisted of multiple in-store demonstrations per month across the country. The new digital sampling campaigns are expected to reach up to 1 million consumers, about 15 times their previous in-store demonstration reach.
Visit the RADIUS Store Locator for a list of Kroger stores and other RADIUS retailers worldwide.
RADIUS, established in 1983, is a designer, manufacturer and marketer of specialty ergonomic toothbrushes, organic toothpastes, and complementary personal care products, including recyclable travel cases and natural dental floss. RADIUS is a leader in the natural products industry in personal care and is renowned for its combination of innovative designs, premium materials, and eco-conscious manufacturing that redefines ordinary personal care products with the goal of enhancing the quality and enjoyment of everyday routines. They are focused on reducing their carbon footprint with the use of eco-friendly materials and manufacturing practices including using recycled materials and bioplastics.
Today RADIUS is proud to operate in the United States and to manufacturer on their own injection molding and bristling machines. RADIUS is now certified women-owned and completely vertically integrated; designing, manufacturing, and inspecting all of its products by hand. RADIUS operates and manufactures in a restored silk mill in Kutztown, PA. Parallel goals of promoting energy-efficient manufacturing and a focus on a clean and cutting-edge design presence sets RADIUS apart from the rest.
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