1Hotel at Brooklyn Bridge

This salon is the culmination of years of hard work and vision that have finally come to fruition.


Today marks the opening of [salon]718’s new store front in Dumbo. Located at the 1Hotel Brooklyn Bridge, [salon]718 Dumbo is the fourth location for the Brooklyn-based full-service boutique salon which also includes stores in Clinton Hill, Fort Greene and Prospect Park.

[salon]718 has also teamed up with Pureology, making this location the brand’s first flagship store in Brooklyn. It’s also the brand’s first paperless salon — at [salon]718 Dumbo, you won’t find stacks of magazines in the sitting area, but complimentary iPads for browsing enjoyment and electronic payment. [salon]718 Dumbo’s full commitment to environmentally friendly practices includes a decision to go completely paperless with the help of Phorest Salon Software. Additionally, the salon works with Green Circle — a recycling company that utilizes everything from used foils to discarded hair — in an effort to further reduce their carbon footprint. From the gorgeous living plant wall that takes your breath away upon entry, to the sulfate-free products and waste-free repurposing, [salon]718 is the quintessential modern day salon experience in every sense.

[salon]718 Dumbo is the quintessential, hip Salon de’ Beaute. Servicing all hair types and textures with luxurious offerings that include color, cut, special occasion, extensions and balayage, [salon]718 Dumbo also offers texture reformation, make up application and bespoke treatments. In addition to their partnership with Pureology [salon]718 recently introduced their own four product line which includes a pomade [upstate], dry shampoo [encore], styling cream [winding up] and a finishing spray [showtime].

“Had you told me 6 years ago that [salon]718 would find its Dumbo home at the 1Hotel Brooklyn Bridge while also serving as the flagship store for Pureology, I may have thought you were writing someone else’s story — yet here we are,” says [salon]718 CEO and Founder Michaella Blissett Williams. Blissett Williams explains, “This salon is the culmination of years of hard work and vision that have finally come to fruition. Our ultimate goal is to serve our community and be kinder to the planet, while remaining thoughtful in our execution of business practices as stylists. We continue to evolve as experts and educators within our industry, and spread the message that beauty is inclusive. We look forward to seeing our passion and purpose thrive in this bustling, vibrant location.”

Michaella Blissett Williams is the visionary behind [salon]718. Started in the basement of her brownstone in Brooklyn as a two-chair studio, [salon]718 has swiftly expanded into four locations in six years and continues to flourish. Featured on “Today,” “NY1,” Teen Vogue, The List, Time Out New York and more, Blissett Williams is driven by a personal connection to her diverse and eclectic Brooklyn roots; no wonder this city has become the heart and soul of [salon]718. It is even the official Salon of the Brooklyn Nets Cheerleaders, The Brooklynettes. As an avid learner, Blissett Williams cultivates growth and education within her team — and she clearly leads by example. She is a Goldman Sachs 10,000 Small Business alumnus and is currently a protégé of their co-mentoring program in partnership with Bloomberg. Inclusivity, passion and community remain the focus and driving vision behind the success of [salon]718 and with Blissett Williams at the helm, the sky is the limit.

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