Speqta AB's (publ) board today decided to appoint Fredrik Lindros as the new CEO of Speqta. He takes up his position on September 30, 2019. Andereas Friis, co-founder, and current CEO, then continue to work in the company operationally.

Fredrik Lindros holds a Master's degree in Business and Economics from Stockholm School of Economics

and several years of experience of change management, partly for ten years as a management consultant at Accenture and partly on several leading positions at large companies. Fredrik most recently comes from a role as Go-To-Market Director in EQT-owned IP-Only, where he participated in development work that has taken the company from SEK 680 million to just over SEK 18 billion in stock market value in six years.

Fredrik Lindros has mainly worked in the areas of media, telecom and online businesses. As Business Development Manager at SvD, he participated in a successful digital conversion. Besides, he is something of an e-commerce pioneer who already built an e-commerce platform with e.g. Framfab in 2001.

“It feels great that we have succeeded in recruiting Fredrik. We at the Board are convinced that he will make an active contribution to both the shareholders' and the company's best. The change of CEO takes place with the aim of adding the expertise that enables Speqta to utilize the battle situation that the company has. With a strong financial position in a rapidly growing market, Speqta, with enhanced management, is well placed to become a leading company in performance-based online marketing. We believe that Fredrik Lindros has the right background and drive to scale up Speqta with his leadership and competence,” says Fredrik Burvall, Chairman of Speqta's board.

Fredrik Lindros takes up the position on September 30, 2019.

“I am very enthusiastic about taking on the role of the CEO and the task of creating continued growth for Speqta. The business that the founders have built up has great potential, and with Optimizer Invest as biggest owner there are prerequisites to lift Speqta to the next level,” says Fredrik Lindros.

Both founders of Speqta (formerly MyTaste Group), Andereas Friis, current CEO, and Jonas Söderqvist, will continue work to work operationally in the company.

“It is a perfect solution. We keep both entrepreneurs who have built up the company for 16 years and appoint a new CEO with the right conditions to build a scalable organization that can continue to expand the company both organically and through acquisitions,” says Fredrik Burvall.

Andereas new role will be as Chief Strategy Officer, and Jonas will become Chief Growth Officer. Andereas Friis continues as CEO until Fredrik Lindros start his new role.

This information is such information that Speqta AB (publ) is obliged to publish in accordance with the EU Market Abuse Regulation. The information was submitted, through the agency of the contact person below, for publication on July 2 2019 at 15:30 CET

Media Contact: 

Fredrik Burvall
Chairman of the Board, Speqta AB (publ)
[email protected]  
+46 (0) 709 279 632
  

Andereas Friis
CEO /
Co-Founder, Speqta AB (publ)
[email protected]  
+46 (0) 739 944 670
 

About Speqta

Speqta is a digital media house that owns and operates a leading international advertising network as well as several digital products and services within the performance-based marketing of e-commerce stores. Speqta has two business areas: Speqta Shopping and Speqta Food & Beverage. The company is listed on Nasdaq First North Premier in Stockholm under the ticker “speqt.”

The company's Certified Adviser is Västra Hamnen Corporate Finance AB, telephone number: +46 40 20 02 50,
e-mail:
[email protected].

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