The report, authored by POI Chief Commercial Officer Pam Brown, highlighted StayinFront’s analytics, citing StayinFront 20:20 RDI and StayinFront Digital as key differentiators that enable consumer goods organizations to drive actionable insights to help them “sell more.” The Panorama also highlights StayinFront’s in-depth and easy-to-use UX capabilities and its customizability for companies of all sizes and needs.
“StayinFront has a knack for the ‘global deal’ with some of the largest deployments (seats and geographies) that we have seen. But it can also scale down very well to a single country for a local manufacturer,” stated Pam Brown, Chief Commercial Officer, POI. “Its momentum has attracted a strong stable of global and local implementation partners. It is a very stable company with a solid roadmap going forward.”
“We are very pleased to have received Best-in-Class awards for six categories in this year’s POI Vendor Panorama,” said Thomas Buckley, CEO, StayinFront. “POI is a trusted voice in the consumer goods industry, and their recognition affirms our continued commitment to help our customers do more, know more and sell more.”
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products are seamlessly integrated to provide companies with timely, accurate field data and actionable insights, enabling field reps and management to Do More, Know More and Sell More. Headquartered in Fairfield, New Jersey, StayinFront has offices in Chicago, Canada, the United Kingdom, Turkey, Ireland, Poland, India, Australia, Singapore, and New Zealand. Through its 20:20 Retail Data Insight and StayinFront Digital subsidiaries, StayinFront delivers stand alone and tightly integrated actionable insights and guided selling by analyzing retail images and data to brand managers and sales forces around the globe. For more details about StayinFront products and solutions, visit www.stayinfront.com.
About Promotion Optimization Institute
POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry-leading summits around the globe. POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. Executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia. For more information, visit www.poinstitute.com.
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