February 26, 2019 – StayinFront, a leading global provider of mobile retail execution solutions for the consumer goods industry, announced today that it has renewed its partnership agreement with the Promotion Optimization Institute (POI).

POI is a leading trade association that helps its global CPG and Retailer members improve the promotion and distribution of consumer goods through advisory, research, certification, and global events.

As part of the 2019 partnership, StayinFront will sponsor and exhibit at the POI Spring Summit in Chicago, IL, the POI European Summit in Rotterdam, the Netherlands, and the POI Northeast Regional Summit in Morristown, NJ.

StayinFront will be showcasing the latest release of StayinFront TouchCG®, the award-winning mobile field application with integrated dashboards and selling capabilities for digital merchandizing, gamification, guided selling, social collaboration, retail activity optimization and retailer EPoS data analysis.

“We are excited to renew our partnership with the Promotion Optimization Institute for 2019,” said Thomas Buckley, StayinFront CEO. “We look forward to working with POI to create new opportunities to help consumer goods companies do more, know more and sell more.”

Recognized by leading industry experts and analysts, StayinFront ranked Best-in-Class for Retail Activity Optimization, Analytical Insights, Guided Selling, Interactive Customer Presentations, Mobile User Experience and Coaching in the 2018 POI Vendor Panorama for Retail Execution and Monitoring in Consumer Goods, was chosen as one of the“20 Best Retail Tech Solution Providers 2019” by MyTechMag and was also named a Top 10 Provider for retail execution and CRM in the 2019 CGT Readers’ Choice Survey. Customers in more than 50 countries, ranging from Fortune 100 companies and distributors to niche manufacturers and contract sales organizations, have deployed StayinFront’s solutions to standardize best practices, improve visibility and increase sales force effectiveness.

About StayinFront
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products are seamlessly integrated to provide companies with timely, accurate field data and actionable insights, enabling field reps and management to Do More, Know More and Sell More. Headquartered in Fairfield, New Jersey, StayinFront has offices in Chicago, Canada, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, and New Zealand. Through its 20:20 Retail Data Insight subsidiary, StayinFront delivers stand alone and tightly integrated actionable insights and guided selling by analyzing retail data to brand managers and sales forces around the globe. For more details about StayinFront products and solutions, visit www.stayinfront.com.

About Promotion Optimization Institute
POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry-leading summits around the globe. POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. Executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia. For more information, visit www.poinstitute.com.


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