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Michelle Wang, Director of Marketing – U.S. Channel

Her detailed knowledge of the unique needs of each of our partners is a huge part of what makes our channel relationships some of the best in the business. I know our partners would agree that this recognition is richly deserved.

CHICAGO

Tripp Lite, a world-leading manufacturer of power protection and connectivity solutions, announced that CRN®, a brand of The Channel Company, has recognized Michelle Wang, Director of Marketing – U.S. Channel, as one of 100 People You Don’t Know But Should in the IT channel for 2018.

This annual list is compiled by the CRN editorial team, using feedback from solution providers and industry executives, to acknowledge channel management team members from the industry’s top vendors and distributors. Those recognized on this list work diligently to drive innovation, profits, and successful partnerships, keeping the IT channel growing and their firms thriving. CRN has also recognized Wang in its Women of the Channel list several times, most recently in 2018.

Wang has worked in Tripp Lite’s U.S. channel marketing organization for the last 17 years, rising from a valued team member to lead the group. During this time, Tripp Lite increased its product portfolio by 600 percent and received numerous awards for channel partnership excellence, including five-star partner recognition from CRN and partner of the year from CDW and Insight. Wang and her team focus on strengthening relationships with key partners while implementing Tripp Lite’s channel strategy, building brand loyalty and optimizing web content to boost unassisted sales.

“I am honored to be recognized by CRN,” said Wang. “I have been able to build an outstanding team, and it is exciting to see our efforts make a difference in our partnerships and our mutual success. Every partner has different needs, but I know if I give my team the right tools, I can trust them to solve any problem. And they know I’ll be there to point them in the right direction or help them hammer out the details when they need that. It’s gratifying to be able to add value to my team, my colleagues and our partners through everything I’ve learned through the years. It can be hard work, but I love seeing the results.”

Wang also excels as mentor. In late 2017, she founded Tripp Lite’s GROW, a collaborative employee network dedicated to cultivating the careers of women within the company. More than 60 percent of Tripp Lite’s female employees are actively participating.

“I feel it is especially important for women to have a resource for mentorship, networking and support in the IT industry,” said Wang. “I’m glad to work at a company where employee ideas like this are respected, and management truly cares about our well-being.”

“Like many others at Tripp Lite, I rely on Michelle’s expertise and experience on a daily basis,” said Shane Kilfoil, Senior Vice President of Global Sales. “Her detailed knowledge of the unique needs of each of our partners is a huge part of what makes our channel relationships some of the best in the business. I know our partners would agree that this recognition is richly deserved.”

“This outstanding group of unsung channel heroes works tirelessly to create, promote, and manage programs and policies that support their partners and the advancement of the channel overall,” said Bob Skelley, CEO of The Channel Company. “We are honored to bring these individuals into the spotlight with CRN’s 2018 list of 100 People You Don’t Know But Should and to recognize them for their undeniable contributions to the channel.”

The 2018 list of 100 People You Don’t Know But Should will be featured in the October issue of CRN and can be viewed online at http://www.crn.com/100people.

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About Tripp Lite
Outstanding product reliability and exceptional service have been Tripp Lite trademarks for over 95 years. Tripp Lite´s innovations include the world’s first UPS system designed specifically for personal computers and the world’s most trusted premium surge protector—the Isobar®—with more than 19 million in use. Tripp Lite maintains the highest level of ready-to-ship inventory in the industry with more than 4,000 different products, including UPS systems, rack systems and cooling solutions, PDUs, PowerAlert® software for enterprise-level system management and control, surge protectors, KVM switches, cables and connectivity products, inverters, power strips and notebook accessories. Headquartered in Chicago, Illinois, Tripp Lite maintains a global presence with fully staffed offices worldwide. Additional information, including a list of Tripp Lite’s sales offices and authorized reseller partners, can be found by visiting Tripp Lite’s website: http://www.tripplite.com.

About the Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. http://www.thechannelco.com

About the Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. http://www.thechannelco.com

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Jennifer Hogan
The Channel Company
[email protected]

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