Press Release updated: May 28, 2019 05:00 HST

ARLINGTON, Texas, May 28, 2019 – ​​​​​Dr. Amanda Wilson DDS MDS, CEO of StraightSmile Solutions®, is pleased to announce the next webinar in the series of free webinars produced by StraightSmile Solutions: “Your Own Brand Aligners®- How to Custom Brand In-House Aligners.” Cadmus Dental Laboratory of Arlington, Texas will be collaborating with StraightSmile Solutions for this webinar. 

“Not all patients are ideal for DTC (direct-to-consumer) aligner products. Today's dentists and orthodontists need to find ways to deliver affordable accessibility to orthodontic services,” says Dr. Amanda. “There is absolutely no reason to up-sell an aligner product to cover a $1900+ Invisalign® lab fee when there are comparable generic/white labeled aligner systems that can be created for a fraction of the overhead.”

That passion for innovation is what initially led Dr. Amanda to help with the launch of SmileDirectClub® in 2014, an online orthodontics system, which permits users to receive custom aligners and retainers directly by mail. An online monitoring app tracks the patients' progress and helps licensed dentists coordinate care for patients remotely.

From there, Dr. Amanda transitioned outside the DTC aligner space to establish StraightSmile Solutions, a web-based orthodontic consulting company to help other dentists to implement comprehensive, in-person, orthodontic solutions to their practices to help provide access to care for more complex orthodontic cases that are beyond the scope of SmileDirectClub. The company's Orthodontic Digital Education IN-A-BAG™ and AirwayDontics® courses give aspiring orthodontists customizable online resources that teach everything from basic straight-wire mechanics to growth and development, SDB and airway. Dentists who utilize the Concierge Plan have seen their caseloads increase by 200-500% in just six months and add six figures to their revenue.

“Adding an orthodontics to a clinical suite is the number one way for dentists to expand ones' customer base,” says Dr. Amanda. “Running a dentistry practice is incredibly time-consuming, so I wanted to create a service that helps dentists expand what they can do without requiring them to leave the office. StraightSmile Solutions allows me to help dentists across the world streamline their practices.”

Dr. Amanda is available for interviews regarding tele-dentistry, StraightSmile Solutions or modern options for dental patients and providers. To connect with Dr. Amanda, please visit She also offers all dentists a complimentary coaching session. To sign up for the Cadmus Dental Laboratory Your Own Brand Aligners® webinar on June 10, please visit

About Dr. Amanda:

Dr. Amanda Wilson is an orthodontist, dental consultant, and dental advisor. After working for ten years in a private practice in the San Francisco Bay area, Dr. Amanda became the initial dental director for Smile Direct Club, a digital orthodontic provider that offers customizable orthodontic solutions over the web. In 2016, she created StraightSmile Solutions, an orthodontics consulting company that directly services dentists, dental specialists, and dental labs with training and consulting programs to meet their needs. 


[email protected]

Source: StraightSmile Solutions

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