Blasting News content is produced by delocalized freelance contributors (Blasters) then fact-checked and curated by a quality team of senior professionals and algorithms. The brand safety technology from IAS crawls Blasting News content in real time to identify the level of risk it may pose to a brand, by classifying it into four risk thresholds: very low; low; medium, and high. Blasting News has integrated this technology into their entire content output: over 30,000 articles are published to the site each month that will undergo meticulous checks to achieve peace of mind for advertisers.
“Every time IAS signals us that a piece of content is classified as medium risk or as high risk, we will stop showing advertising on it – explained Andrea Manfredi, Blasting News CEO. “We realize that great pieces of content can be very informative for our readers but, at the same time, unsafe for some brands. A typical example is a reporting a story around an earthquake: from a journalistic perspective you want fully cover it, but it is unlikely that any brand wants to be associated with an earthquake. This is why we will keep on reporting this kind of stories, but we won’t display any advertising on them, if the brands don’t want to.”
As a result, thanks to this partnership, Blasting News will use IAS data to deliver brand safe campaigns and quality inventory, ensuring total alignment with advertisers’ expectations.
“Keeping brands safe in a programmatic world is a top priority for us,” said Manfredi. “We will continue to stress-test our platform and algorithms to make sure brands can advertise in an entirely safe environment.”
“We’re excited to partner with Blasting News to monitor the brand safety of their inventory,” said Paul Astbury, Business Development Director, Publisher Solutions, Integral Ad Science. “This partnership provides Blasting News clients with confidence that their brand reputation is being protected in line with their brand risk settings.”
Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital’s impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in thirteen countries. Our growth and innovation have been recognized in Inc. 5000, Crain’s Fast 50, Forbes America’s Most Promising Companies, and as an I-COM Smart Data Marketing Technology Company.
About Blasting News
Blasting News is a new disruptive concept of journalism – made by the people, for the people – where every voice matters -. Being Set up in mid-2013, Blasting News has grown to 100 million monthly unique on-site visitors in 44 months since its launch, the same time needed by Snapchat and 10 months faster than Facebook – a very encouraging league. Thanks to this growth, Blasting News is now the largest global social publisher, or the 130th most visited websites in the world (Alexa Ranking), publishing more than 12,000 video-news and 30,000 written-news each month. Blasting News has readers in five continents and offices in London, New York, Sao Paulo, Milan, Rome, and Hong Kong.
SOURCE Blasting News
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