United States, California, Santa Clara – 11-04-2019 (PRDistribution.com) — Cappasity Raises $4 Million to Further Develop Its 3D Product Imaging Platform, Highlighting the Global Trend in E-commerce
Cappasity raised $4M from Nebesa Capital and angel investors for further platform development. The Company will launch new services to innovate the product visualization for luxury retail. The funds will also be used for scaling the business and setting new offices in Paris and New York.According to market research, by 2025, the share of luxury brand spending on technology will reach a record high of $13 billion. E-commerce leaders will be companies that can attract Millenials and Gen Z by new technologies, such as immersive shopping, 3D-visualization, and analytics to generate personalized offers. This explains the interest of investors in the Cappasity platform, which will be presented at the Web Summit on November 4-7 in Lisbon.One of the significant events for Cappasity is the opening of its first Paris office in 2020. The company already has customers in France and other European cities, so this step comes as a logical continuation of the ones before.
“Paris is the global capital of luxury retail, and by setting up our presence there, we would like to become more accessible to our European clients and cover the growing demand for our products,” – says Kosta Popov, CEO of Cappasity.
Another important piece of news is Cappasity’s partnership with SAP. The company has been serving enterprise clients for a long time, easily integrating into any system. Now, SAP Commerce Cloud customers will be able to use the Cappasity platform without additional integration.Cappasity is the first pipeline solution that solves all the problems of 3D product imaging, from creation to embedding. It allows retailers to create a 3D in just three minutes and doesn’t require any special equipment. Cappasity solution is ten times faster than its predecessors, and with it, retailers can shoot and process thousands of products per day.Thanks to the patented Cappasity 3D View format, the image loads in seconds on all devices, including smartphones.Stationed at the booth E422, the Cappasity team will showcase: SaaS solution for fast production and easy embedding of 3D product images, a take on digital signage for luxury retail, Cappasity.AI – an effective 3D analytic tool for users behavior analytics, and Cappasity AR use cases. Natalie Reyes, CSO of Cappasity, will be available for an interview. About Cappasity Cappasity lets companies create & deliver 3D/VR/AR experiences to blur the line between online and in-store shopping. It is the first scalable and easy-to-adopt solution for complex e-?ommerce projects that only takes 3 minutes/SKU to create a 3D and embed it into a store. Our clients see higher conversion rates (10-30% increase), 6x higher dwell time in the product page, fewer returns, and fewer customer inquiries.The platform also provides a unique 3D analytics tool based on AI to track customers’ online behavior and ensure the best product presentation online. It also detects real buyers among site visitors to run more efficient marketing and ad targeting campaigns. Cappasity 3D format can also be used in VR/AR apps and for digital signage in brick-and-mortar stores to power an omnichannel customer experience. Cappasity was founded in 2013 with the aim of developing a technological standard and an easy and scalable platform for creation, embedding, and analysis of 3D and VR/AR content. The company launched its platform and 3D digitizing software in 2017. Today, Cappasity serves more than 20 million views of 3D content each month. http://www.cappasity.com
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