Courses on the platform are taught by industry experts from Clique, WGSN, Kelia and Luca, and more, and are free for college fashionista’s 4700+ Style Gurus to participate. During these interactive classes, students will receive feedback on all assignments and share in open brainstorm forums to collaborate with their peers. Fellows will also gain hands-on experience, acting as content creators for college fashionista’s editorial and social channels, and will leave the semester with an expansive digital portfolio.
To celebrate this new program, college fashionista has redesigned its overall brand aesthetic with an updated website and logo and a partnership with fashion photographer Tory Rust to create a video that highlights Style Gurus’ passion for the brand. The video highlights the journey of real Style Gurus who met online and connected in real life. This unique bond is what founder Amy Levin credits with fueling the college fashionista brand to innovate.
“As technology and education continue to evolve, so does college fashionista. Our strong community of Style Gurus is made up of career-driven students who are committed to learning new skills and crave hands-on experience,” says Amy Levin, founder and creative partnerships director. “Our Fellowship Program not only gives young women and men access to a formal education, but it provides an alternative path for students who are looking for hands-on experience outside of the classroom.”
In the last year alone, college fashionista’s community of Style Gurus has grown by 53% with its collective social power reaching over 6.2 million.
For more information about college fashionista’s new offerings, please visit www.collegefashionista.com.
About college fashionista:
College fashionista is a global, digital community of thousands of college-aged fashion and beauty influencers (“Style Gurus”), sharing their insights while learning real-life skills from industry insiders to help propel their future careers today. The concept – introduce college-age students to the inner workings of the fashion and beauty industries by giving them exclusive behind-the-scenes access as well as a medium through which they can experience, engage and share their cunning eyes for self-expression.
Explore college fashionista, where style is our major.
About Clique Media Group:
Recently named to Fast Company’s list for the World’s Most Innovative Companies in 2017, Clique is a global media, marketing, and consumer brands company. Through its brands—Who What Wear, MyDomaine, Byrdie, college fashionista, The Thirty, and Obsessee—Clique combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. Clique’s two key marketing offerings, Clique Studios (an in-house creative agency) and INF Network (representing 55+ top bloggers and influencers), deliver integrated and native advertising programs, all while inspiring consumers to discover and shop. In early 2016, Clique launched its first clothing, shoes, and accessories line exclusively with Target under the Who What Wear brand, and it continues to be a top performer for the mega-retailer.
Sr. Director of Corporate Communications
Clique Media Group
SOURCE college fashionista
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