ReCall by Baker Communications

Sellers who received learning reinforcement outperformed 84% of their peers who received only classroom training.

If you can’t remember what you learned in that selling class you attended last month, don’t feel bad. You’re not alone. According to educational research, most of us forget between 80 to 90 percent of what we learned within 30 days of saying goodbye to our classmates.

To help remedy the problem, Baker Communications (BCI) is adding gamification and learning reinforcement to all of its public training events. The product is called ReCall. ReCall uses gamification to increase learner engagement, as well as remedial learning paths when answers are missed.

One of its most popular classes, Win-Win Negotiations, has already received the upgrade, and BCI’s equally popular class on Exceptional Presentations will have ReCall added by the end of this month.

Starting in mid-November, all attendees to Customer Outcome Selling (COS) will also receive a 30-day version of the BCI learning reinforcement tool as part of the course. ReCall is being added at BCI’s expense because it feels that the value add for its clients will be very significant. The tool takes key learning objectives and behaviors and reinforces them with gamification on both mobile and desktop devices. Each cohort will receive a separate instance of the ReCall tool, so they can compete with their former classmates for leaderboard honors and associated badges, while essentially having key learnings reinforced after the class has ended.

When learning reinforcement tools are used in combination with classroom training, retention has been shown to increase from 20% to 84-90% depending on the topic. “We believe that these new tools will make our COS training an even better training investment,” said Walter Rogers, the CEO of Baker Communications (BCI). “In turn, this helps our clients’ sellers outperform their competition. That means even bigger paybacks in the form of quota achievement.”

Baker Communications’ tagline states that “world class performance never happens by accident.” The company believes that it takes a combination of proven concepts and practice, along with learning reinforcement tools and great coaching to create world class performers. BCI says these performance differences are no different than what we see in the world of professional sports.

“The average PGA Tour pro – from a scoring perspective – earned around $755,777 through August of 2017. The upper 2% percent of the touring pros averaged $6,220,722 through August. What’s even more remarkable is when you consider that the average scoring difference was less than 2 strokes,” said Joe DiDonato, Vice President of Learning. “We believe this same small change in performance can be taught, practiced, reinforced and coached in our client’s sellers.”

According to BCI, these learning reinforcement tools, as well as one-on-one coaching, can help push performance to the upper levels of the bell curve. According to education researcher Benjamin Bloom, his studies showed that learners who received learning reinforcement outperformed 84% of the people trained in the classroom alone. Those same studies showed that learners who were coached or mentored in a one-to-one venue, outperformed 98% of those learners who received only classroom training. BCI points out that this is the point where world class performance begins.

For more information about Baker Communications, please visit their website at Sign up for a free personal behavioral assessment on the company’s home page. That assessment combined with the knowledge of the behavior styles of the person your sellers are selling to, is part of the core curriculum. The direct link to BCI’s behavior assessment section is: Simply click the “Learn Your Style” button on that page to begin a personal and confidential style assessment.

The American Heart Association, T-Mobile, Amazon Web Services and Ingersoll Rand were four of BCI’s customers who finished in the top tier of the 2017 Learning! 100 Awards. To learn more about their award-winning training initiatives, please download this reprint:

About Baker Communications (BCI)

As one of America’s fastest-growing corporate training companies, Baker Communications has helped over 1.5 million professionals reach maximum performance for over 37 years. Globally recognized companies and government agencies, including Amazon Web Services, T-Mobile, Ingersoll Rand, ExxonMobil, General Electric and Bank of America depend on Baker Communications to equip their employees with skills to increase market share and produce immediate results. Baker provides customized targeted practice-driven performance improvement solutions that produce rapid, measurable results. Baker Communications’ solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.

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