Colonial Chevrolet Acton Massachusetts

Our sites converted more traffic to leads and experienced great time on site, which we attribute in part to our dynamic virtual test-drives from the Dealer Video Showroom!

The Dealer Video Showroom is an interactive video enhancement to CDK’s state-of-the-art next gen websites that lets car shoppers enjoy a personalized virtual test drive. The DVS was created by WheelsTV, which is now partnering with CDK on the DVS’s distribution to CDK’s 9,000 dealership websites.

The Dealer Video Showroom’s exclusive library of over 5,000 virtual test drives brings to life every new and pre-owned car on each dealers’ lots. Car shoppers go from taking virtual test-drives™ on dealers’ inventory pages to taking actual test-drives at the dealerships. Over the Labor Day weekend, Chevy dealerships’ busy websites became self-contained e-dealerships open around the clock. Car shoppers enjoyed exploring each vehicle’s most important attributes, from interior features, fuel economy, power, safety and warranty to exterior design and what’s new for the model year.

Visitors to 515 participating Chevrolet e-dealerships took 14,668 virtual test drives over the three day weekend. The busiest times were mornings and early afternoons. The most popular virtual test-drives were of the 2017 Chevrolet Silverado 1500 and the most popular chapter was Interior.

Car shoppers averaged 5 minutes and 46 seconds while taking virtual test drives, indicating that they took at least two virtual test drives before setting out to the dealerships for actual test drives.

“Helping dealers and consumers do business more quickly and easily is what the Dealer Video Showroom is all about,” says WheelsTV President Lehel Reeves. “By providing this next gen interactive video experience, WheelsTV and CDK accelerate the consumer’s research and decision making process. When Chevy dealers help consumers to enjoy their research, they are helping themselves to move new and used cars off their lots and into the arms of happy motorists.”

WheelsTV and CDK offer the Dealer Video Showroom as a free, no-obligation trial similar in nature to how consumers can sample Sirius/XM satellite radio. Once the trial ends, the dealer can choose whether or not to keep this highly effective marketing and sales feature. Judging by the success that Colonial West Chevrolet and Colonial Chevrolet of Acton have experienced with the Dealer Video Showroom, that’s an easy call to make!

“Both Colonial West Chevrolet and Colonial Chevrolet Acton had great August and Labor Day weekend sales this year. Our sites converted more traffic to leads and experienced great time on site, which we attribute in part to our dynamic virtual test-drives from the Dealer Video Showroom!” states Daniel Fontaine, E-Commerce Director, Colonial Automotive Group at

To learn more about The Dealer Video Showroom contact Lehel Reeves at lreeves(at) or call 978-264-4333.

About WheelsTV
Automotive Networks Corporation d/b/a WheelsTV, is an industry-leading video technology company that creates and distributes cutting-edge interactive video platforms and original automotive content for all screens. Patent-pending products include the Digital Video Showroom and iDrive Interactive Video Player. Exclusive content includes over 5,500 original virtual test drive™ brochures covering every popular light vehicle from 2008 to present. WheelsTV has received recognition for excellence in product innovation and automotive programming through multiple awards including Telly Awards, Communicator Awards and W3 Awards.


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