Press Release updated: Sep 27, 2017 22:13 CDT

A new technology platform company focused on marketing data services, led by Michael Ciaglia, announced today that it has completed its acquisition of ZoomRank, a leading provider of SEO rank tracking solutions and partner to many of the world’s best marketing technology firms.

“ZoomRank has built a unique solution in the SEO software vertical that we are excited to leverage as an entry point to the market.  With impressive retention rates and an enviable client roster, ZoomRank was at the top of our list of potential targets in the category.”

ZoomRank’s CEO, Scott Johnson, will stay with the business to lead business development and commercial activities, while continuing to partner with ZoomRank’s current clients, and Noel Geren, the CTO and founder of ZoomRank, will continue with the business in a technical and strategic advisory capacity.

“Having started ZoomRank over 10 years ago, I’m very excited to be entering this next chapter,” said Geren. “In selecting Mike and his team to partner with, we’re confident we’ve found the right match for our business, our clients and our technology — while bringing the resources that will enable ZoomRank’s full potential.”  

Johnson added, “From day one at ZoomRank, we’ve been obsessed with the success of our clients. We’re delighted that Mike and his team will continue that calling, while also investing in new infrastructure and services to deliver even greater value to clients and partners.”

Ciaglia, managing partner of the new technology platform, has developed extensive experience within marketing and technology services throughout his impressive career.  He previously led Corporate Development for Market Track, a leading market intelligence platform and portfolio company of Vista Equity Partners.  Ciaglia came to Market Track via the sale of Media Iris, a digital advertising intelligence business he founded in 2010, after spending ten years in marketing and analytics at Ogilvy, Mintel, and ZS Associates.

Commenting on the ZoomRank acquisition, Ciaglia said, “ZoomRank has built an efficient and comprehensive technology solution that marries well with our strategy to buy high-quality SaaS assets.  In talking with ZoomRank’s clients, it is clear to see how Scott and Noel built a business with such enviable retention.”

“We identified early on that the key to ZoomRank’s value was in its commitment to their clients and to accurate, reliable rankings — commitments we will certainly be continuing,” Ciaglia added. “We look forward to making investments to enable the scale and reach suited for such a great piece of technology.”

Source: ZoomRank

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