Albany, NY — (PRESS RELEASE JET) — 09/28/2017 — Market Research Hub has included a new report in its database titled ‘On-premise Alcohol Trends – US – September 2017‘. The sales of on-premise alcohol are growing despite falling volume consumption. This indicates that when consumers go out, they are ordering fewer drinks but such drinks are more expensive. Drinking away from home in the United States is a strong trend, which corresponds to any special occasion and the type of drinks ordered also reflect that particular occasion. By knowing which drink goes with which occasion, well known brands of alcohol and bars can market certain drinks in a better fashion. It has been found out from research that meals and celebrations are the most common reasons that consumers drink on-premise. Bars can capitalize on such kind of information and offer a unique eating and drinking experience to the consumers to pump up their sales.
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Some analysts point out to the fact that the beverage alcohol industry, especially in the category of beer, is facing a new competitive threat due to the legalization of recreational cannabis in some of the U.S. states that include Washington and Colorado. Analysts also point out that due to this legalization of recreational cannabis, Americans are consuming less alcohol. On a broader terms, beverage alcohol companies need to study the changes deeply in the way how Americans socialize when they opt to drink out. Analysts point out to the fact that thousands of neighbourhood bars have closed down in recent years, since most adults are spending time online and chilling and spend less and less time in a neighbourhood bar. That is why that on-premise volume consumption of alcohol is falling, while the sales of off-premise alcohol picked up.
The report starts with an overview and what you need to know section is included in the overview along with the relevant definitions so that the readers of the report fully understand the scope of the report and what is this report going to offer. After the executive summary, there is data given of total U.S. sales and fan chart of on-premise alcohol sales, at current prices, 2012-22. Then the report discusses the fact that a third of the consumers of alcohol are home relaxers. The report then goes on to give the data on on-premise alcohol attitudes, June 2017 and states the fact that on-premise beer consumption has dropped in the year 2017. Then the report goes on to give the total on-premise market volume consumption per capita, beer, 2011-20 and then goes on to give the fact that regular wine drinkers are brand agnostic. The report also gives data on drink brand loyalty, beer and wine, among drink type drinkers, any brand loyalty, June 2017.
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The report then lists out the observation that mood dictates what drinks are ordered by the consumer and then goes on to give the drinking behaviors, by gender and age, June 2017. The report also goes on to give data about correspondence analysis drinking occasions, June 2017. This report then goes on to give a detailed analysis of the on-premise alcohol trends in the United States and is supported by various figures and charts.
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