Company aims to embed all its entertainment centres spread across Saudi Arabia and UAE under the Sparky’s brand name with VR Zones by 2019

DUBAI (UAE) – 09-24-2018 ( — After recently embarking on the world of Cinema’s, Al Hokair Entertainment, one of the leading family entertainment organisations in the region, is now planning to establish its footprint within the global SAR 147 billion virtual reality gaming sector. With 91 active entertainment centers, under Al Hokair’s key entertainment brand ‘Sparky’s’, the group will now focus on embedding their centres with comprehensive virtual reality (VR) gaming zones. 

Virtual reality gaming is where a gamer can experience an interactive three-dimensional virtual reality environment. In particular, VR gaming opens up a three-dimensional space and opportunity to interact with the virtual environment, to manipulate virtual objects. 

 “We are getting ready for the millennials, the digital natives, they need more immersive games and they exactly know what they want from entertainment centers such as ours. Over the last couple of years, we have seen a giant leap within the VR segment and we see the growth to continue till 2025. The current generation is consuming more entertainment content than ever before. This is estimated to be a multi-billion-dollar industry and we want to ensure that we establish our footprint slightly ahead of the industry,” Mr. Mishal Al Hokair, the Executive Vice President and General Manager of the Entertainment Sector.

Current genres of VR gaming market are duplicating the most popular traditional video games’ genres. Specifically, simulations like shooters, races, and action VR games. However, Al Hokair Entertainment plans to create a more diversified menu of games in order to cater to a wider audience, including young children and adults. 

“We are looking at expanding our reach within Saudi Arabia, UAE and other regional markets. We believe that one of the key factors for the success of VR games is the immersion value of the whole VR concept. This ability of the gaming environment to reproduce a realistic representation of all human senses is something that engages the gamer. We are in the midst of conceptualizing such games with our partners. Another significant growth driver of the VR industry includes growing digitization, robust technology, increasing demand for head-mounted displays in gaming and entertainment industries, and also rising investment in the overall VR market itself,” added Mr.Mishal. 

Sparky’s amusement is the ideal destination for fun and excitement for the whole family. Bowling alleys, family ice rink, 4D cinema, kids, adults rides and arcade games. 

About Al Hokair Group:

Al Hokair Group is a name that has been associated with the world of hospitality and entertainment for several decades. The group was established in 1975 to invest in the sectors of entertainment and hospitality under the leadership of Sheikh Abdulmohsin Al Hokair. Over five decades with over 4100 employees, the group’s projects expanded to include 91 entertainment centres and 35 hotels spread in Saudi Arabia and the United Arab Emirates. For further information; and .

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