New York City, NY — (PRESS RELEASE JET) — 10/30/2017 — The startup company Moms Co, based at Gurgaon, has raised $1 million for its series of baby personal care products through a round of funding provided by Saama Capital, and DSG Consumer Partners, the primary-stage venture investors. The newly raised funds will be used by the company for expanding its customer base to 15,000 mothers by March 2018, and increasing its offline presence.

The founder of The Moms Co., Malika Sadaani, stated that the company is going to extend its portfolio of natural, certified toxin-free food, and skin products, across mom & baby care segment, by using these funds. A bunch of consumer goods startups have come up, owing to increasing demand by new mothers and their babies. However, The Moms Co stands out as the leading one amongst its competitors.

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Idea to Develop Natural, Certified Toxin-Free Food and Skin Products

In 2012, the idea was born to a banker-turned-entrepreneur, Malika Sadaani, after coming back to India from London, when she wasn’t able to find natural & safe products for her daughters. After a period of three years into research, Malika was joined by Mohit Sadaani, head of Growth & Strategy at Snapdeal, whose earlier stints comprise of 7 years in McKinsey.

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The idea of developing ‘natural toxin free products’ for moms, and moms-to-be, had resulted into launch of “The Moms Co” company by Sadaani. The company raised its previous funds approximately six months ago, and has introduced two product ranges for moms, and moms-to-be since then. The company currently has more than 5,000 mothers as customers, and is utilizing this direct connection with mothers for product feedbacks, and developing their next range of certified toxin-free and natural products. After having opened two stores in Gurgaon, the company has been concentrating on increasing its physical presence.

Mom and Baby Segment to be Alluring Opportunity for Food, Nutrition, & Personal Care Industries

The mom and baby segment is identified as an alluring opportunity for food, nutrition and personal care industries. MD Deepak Shahdapuri, DSG Consumer Partners Asia’s founder, has stated that focus of The Moms Co on developing a brand that is natural, toxin-free, and safe will resonate with people seeking for best quality products.

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Moreover, partner at Saama Capital, Ash Lilani, stated that there is considerable demand for quality products among new mom for their babies as well as themselves. Other companies such as Veeba Foods, Raw Pressery, and Sula Vineyards have built substantial businesses, with similar focus on customer experience and product quality.

Growing number of startups, along with the provision of funds to these startups is expected to have a positive influence on the global baby personal care market in the upcoming years. According to analysis offered by a latest research, the global baby personal care market will witness a steady growth in the near future. Asia-Pacific excluding Japan (APEJ) will remain an attractive region for baby personal care products’ manufacturers to make investments, and gain a competitive edge.

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