United States, New York, New York – 04-05-2019 (PRDistribution.com) — Wiztopic is proud to announce the launch on the US market of its new product Wiztrust. It is the first platform that certifies and verifies corporate information to protect companies against corporate hack. Wiztrust is based on blockchain technology and it allows companies to certify the content they distribute to their targets, journalists, analysts and investors who can then verify the content’s authenticity. Everything can be done in 3 clicks through the website wiztrust.com
The transfer of information is accelerating and the time it takes for the media to cover economic and financial subjects, particularly financial information agencies, has a very restricted timeline to verify the authenticity of this information. This has enabled activists and hackers to forge fake press releases and websites to lure journalist and stakeholders to move their own agenda or impact stock prices of listed companies.
For example, on January 16, 2019 Larry Fink, CEO of the largest asset management firm,BlackRock, fell victim to this hoax: his long-awaited annual letter was preceded by a fake one. Even the most credible financial media outlet in the world, the Financial Times along with CNBC.com have published fake information.
“Companies and especially the media are facing the same challenge. How is it possible to guarantee the reliability of information in the face of fake news, identity theft, robots’ and social media’s amplifying effects? These challenges are even more acute for publicly traded companies and financial services” explains Jérôme Lascombe, Wiztopic’s President.
Wiztrust is already used by companies Air Liquide, Amundi or Capgemini to protect their brand and stock price against this type of attacks.
Wiztrust brings a simple and efficient solution to this kind of challenge.
Wiztrust is a technological platform that anchors corporate content inside the blockchain (a press release for example) and insures its authenticity: it generates a unique fingerprint for the file and keeps that in the Blockchain Ethereum. In fact, thanks to Wiztrust, investors, analysts and media can verify in real time the authenticity of the content sent. It is a complementary and extremely quick process compared to the usual information verification methods.
Wiztrust is not only a technological platform but a symbol of trust for its users. Major financial and public companies are already using Wiztrust such as Amundi, Groupe BPCE, Chargeurs, Covea, Groupe Crédit Agricole, Gecina, La Française, Schneider Electric, Klépierre and Groupe Beneteau.
“Klépierre is very sensitive to information security. Blockchain technology and Wiztrust are a simple and innovative solution for users that want to certify their documents. Wiztopic is our long-term reliable partner, and we are glad to be one of the first public companies to certify information with Wiztrust” Julien Goubault, Klépierre’s Communication Director.
Wiztrust has been created by Wiztopic, the publisher of a platform solution for financial and public company’s communication teams. With Wiztopic, companies can manage, distribute and measure the performance of their content. With Wiztrust they can now certify their content too.
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