NEW YORK & ROME–(BUSINESS WIRE)–Italian Serie A giant AS Roma has unveiled the relaunch of their flagship website today, in conjunction with their first home match of the season tonight against Atalanta BC. Roma are coming off an exciting season, including an appearance in the Champions League semi-finals, and with a recent deal announcing ESPN will broadcast Serie A matches for the next three years in the United States and Juventus’ signing of Ronaldo, global excitement around the league hasn’t been this high since the 1990s.
To relaunch the new site, AS Roma turned to long-time partner OMNIGON, specialists in the thinking, design, development and delivery of experiences that engage global audiences. Working together since 2015, AS Roma and OMNIGON have launched a handful of other digital initiatives including their flagship website launch in 2015 (where, in a first for a professional sports team, Roma used Reddit, the social network news site and independent fan forums, to directly involve supporters in the development of the club’s new, official website), mobile and tablet apps, and a website dedicated to Stadio della Roma, the club’s future home.
In 2017, asroma.com was named ‘Best in Class’ at the Interactive Media Awards, the highest possible honour in the Sports category, after judges awarded the website 492 points out of a possible 500.
“When we launched a new website in December 2015, we completely ripped up what had gone before and took a completely new approach to defining what a football club website could be,” said Paul Rogers, Roma’s head of digital media. “We involved supporters from the start and took on board their feedback and ideas. With the website relaunch today, we didn’t need to rip anything up. We’ve introduced a cleaner design, improved the functionality that worked best, refined some of the stuff that didn’t work as well as we’d hoped and taken advantage of improvements in technology to deliver a better user experience for fans.”
The site, launched in English, Italian and Indonesian with Arabic due to be rolled out in the coming months, features:
- Refreshed and intuitive visual system
- Increased focus on in-game player and team statistics
- Enhanced video capabilities
- Additional commercial opportunities including branded content and increased sponsorship capabilities
- Relaunched ticketing system
- More integrated social media hub
“We are incredibly proud to have again partnered with AS Roma on the design and development of their new flagship digital experience, built off of our newest product Corebine,” said Nick Arcuri, VP of Product at OMNIGON. “Coming off a successful run in last year’s Champions League, and with interest and excitement around Serie A football at an all-time high, we are excited to introduce this experience to the millions of Roma fans worldwide who will be closely following all the action.”
Corebine, developed by the product team at OMNIGON, was built as an audience engagement platform focused on empowering brand and content owners through an innovative set of publishing and sponsor activation tools. Corebine combines the power of OMNIGON's award-winning User Experience (UX) team, expertise in standardizing deployments, robust sports knowledge and fully baked fan engagement product suite to create the optimal digital experience for any rights holder or property. Other properties launched via Corebine include website and mobile experiences for the International Champions Cup, flagship website for CONCACAF and several of its subsequent tournaments, Legends corporate website in addition to several property-specific ones, Champions Hockey League, Westminster Kennel Club with a handful of others currently in development.
About AS Roma
Founded in 1927, the legendary AS Roma plays in the world-renowned Italian Serie A football league. The Rome based professional team – which is competing in the 2018-19 UEFA Champions League – has won three Serie A titles, nine Coppa Italia title and two Supercoppa Italiana titles. AS Roma’s youth academy regularly produce more Serie A players than any other in Italy. Under the ownership of president and owner Jim Pallotta, Roma is making great strides on and off the pitch, with approval granted to build a new 52,500-seat stadium and surrounding entertainment development – Stadio della Roma.
OMNIGON, an Infront Sports & Media Company, is a team of digital strategists, artists and technologists working exclusively in the areas of consumer loyalty, audience growth and digital content delivery. Since its founding in 2008, OMNIGON has established itself as a market leader, focused on helping clients achieve returns on the strategic, creative and technical investments they've made. OMNIGON, headquartered in New York and with teams in Los Angeles, London, Toronto, Kiev and St. Petersburg, works with celebrated, global brands including AS Roma, PGA TOUR, NASCAR, CONCACAF, the United States Golf Association (USGA), International Champions Cup, StubHub, Under Armour, Legends, FOX Sports, the German Football Association (DFB) and countless others.
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