NEW YORK June 30, 2019
Studies show that eCommerce revenue is projected to reach $700 billion internationally by the year 2022.
With a steadily increasing reliance on eCommerce transactions, businesses are incorporating additional strategies to ensure that their brand doesn’t get lost in the shuffle and continues to grow revenue.
DesignRush.com, a B2B marketplace connecting brands with agencies, researched the leading eCommerce tactics that improve time on site, search rankings, conversions and more.
The top 5 eCommerce web design strategies include:
1. Search Engine Optimization
Research shows that 43 percent of all eCommerce traffic derives from organic Google searches. This demonstrates that almost half of all consumers are actively searching for products with the intention of converting.
Thus, eCommerce brands will benefit vastly from investing in proper SEO. Search engine optimization will enable them to attract valuable consumers and increase conversions by generating meaningful traffic.
To improve SEO rankings, eCommerce companies should:
- Optimize code.
- Ensure the site loads fast.
- Build internal links.
- Invest in external link building.
- Add meta descriptions to web pages.
- Include strategic web page titles.
- And more!
2. Clear Calls To Action
Over 90 percent of consumers that read headlines will also read calls to action. In addition, anchor text calls to action increase conversions by up to 121 percent.
By incorporating clear CTAs, brands can guide consumers along the buyer’s journey and increase the likelihood that they spend time on the website and purchase a product.
Successful calls to action have several qualities, including:
- Compelling copy.
- Clear and concise language.
- First-person language.
- A sense of urgency.
- And more!
3. Responsive Web Design
eCommerce across the board is expanding – but the importance of mobile is multiplying at an even greater rate.
Mobile eCommerce revenue is expected to surpass $420 billion by 2020. Plus, 85 percent of consumers begin a purchase on one device yet finish it on another.
Brands that create responsive and mobile friendly eCommerce sites have the power to build a more robust audience.
4. Effective Demographic Targeting
Not every Internet user will want every product available online. Therefore, it is imperative that brands target their audience accurately and create a user-friendly platform that their ideal consumers enjoy engaging with.
For example, Generation X spends more money online than Millennials and Baby Boomers. However, 30 percent of Millennials purchase products directly on Facebook. eCommerce businesses can use a variety of tactics to hone in on their demographic successfully, such as:
- Pay-per-click ads.
- Retargeting and remarketing.
- Social media marketing.
- Paid search ads.
- And more!
5. Easy-To-Use Checkouts
Unsurprisingly, an intuitive checkout process is paramount to the success of eCommerce websites.
After all, if a consumer can’t easily complete the checkout process, they may abandon their cart, forgo the process and hinder potential business growth.
To optimize eCommerce checkouts and ensure consumers complete the process, brands should:
- Allow consumers to view their cart upon request while shopping.
- Minimize the number of steps.
- Avoid required account registration.
- Isolate the checkout process from the rest of the site.
- And more!
“The number one goal that eCommerce businesses have is to increase conversion rates and keep them stable over a long period of time,” says DesignRush Founder and CEO Gabriel Shaoolian. “Luckily, there is a bevy of best practices that can help online retail businesses cultivate strong brand awareness, improve conversion rates, and transform those conversions into repeat customers.”
DesignRush’s Agency Listing section features the best local and global eCommerce website design companies. Some of the top eCommerce web design agencies from around the world include:
1. K2 Analytics
K2 Analytics has solidified itself as the premier full-service digital marketing agency, providing services to businesses both in the local and international market. As a certified Google partner K2 Analytics has separated itself from other digital marketing agencies, by taking the time needed to truly understand their clients’ business goals and their brand. With over ten years of experience in digital marketing, K2 Analytics prides itself on being well-versed at knowing the correct methods to elevate a business to the next level. They are the factory who assembles and grows businesses.
Visit K2 Analytics at: https://www.k2analytics.com/
2. 3PRIME Web Solutions
3PRIME provides agile development, SEO and digital advertising management solutions. Their experienced team is available for projects large & small. From a client’s first conversation with 3PRIME Web Solutions, they will appreciate their transparency and candor. They deliver value with their consulting, deliverables and management!
Visit 3PRIME Web Solutions at: https://3prime.com/
3. Gooder Marketing
Gooder Marketing specializes in custom website development and design for medium to small businesses. The core strength of Gooder Marketing is Search Engine Optimization or SEO. In fact, they specialize in getting websites found in the top pages of Google. A fundamental part of their website development and design process is making the websites they build SEO friendly. This is an aspect that really sets Gooder Marketing apart from other web design agencies. Gooder Marketing is headquartered in Barrie, Ontario, and able to service clients from across the world.
Visit Gooder Marketing at: https://goodermarketing.com/
AppsChopper is a top-notch mobile app development company serving clients across the globe. The company is blessed with professionals who are well-versed with technology and innovation, and serving businesses with out-of-the-box solutions.
Visit AppsChopper at: https://www.appschopper.com/
5. Bailey Brand Consulting
When clients choose to partner with Bailey Brand Consulting, they get a team with passion, creativity, insight and experience – strategic thinkers, creative problem-solvers and world-class designers dedicated to cutting-edge brand strategy and creative solutions to help grow their business. Bailey Brand Consulting is an independent brand agency that has partnered with hundreds of leading organizations locally in Philadelphia, across the country and around the world since they were started in 1985.
Visit Bailey Brand Consulting at: https://baileygp.com/
6. BlueKite Apps
BlueKite Apps is a leading app development company in San Diego. They design and develop best-in-class mobile and web applications for clients from growing startups to enterprises. Their services include iOS app development, Android app development, custom software development, and cloud computing.
Visit BlueKite Apps at: https://www.bluekiteapps.com/
Brandstudio is passionate about brands and obsessed with design. Moreover, they are moved by the permanent desire of being agents of change. Their team helps brand to become strong, sensitive and human delivering inspiring messages through different scenarios that generate emotions, transform perceptions and make a call to action.
CONTRAST is a digital and traditional marketing agency specializing in branding, websites, digital marketing and social media marketing. They were the top marketing team for a national homebuilder for the last 10+ years and partner with clients all over the country. They deliver industry-leading creative that is respectful of their clients’ goals and more importantly, their budgets.
Visit CONTRAST at: https://morecontrast.com/
9. Dexanet Srl
Founded in 2000 to develop solutions for complex networks, Dexanet has grown year by year, developing solid IT, creative and marketing skills and thus becoming an esteemed web agency able to propose integrated communication strategies.
Visit Dexanet Srl at: https://www.dexanet.com/
Distinction creates effective, customer-centric strategies that connect with people, user experiences that people love to use, and marketing campaigns that grow business in ways that clients can measure. Their transparent and collaborative approach to work cultivates successful, long-term relationships. They work in small, multi-disciplinary teams, and spend time understanding each client’s unique challenges.
Visit Distinction at: https://distinction.co.uk/
11. GB Agency
GB Agency is a full service, boutique advertising and marketing agency that has been providing successful solutions to clients around the globe since early 2012, when CEO James Bremner exited Booker software after helping them raise a highly successful ‘A’ round of venture capital.
Visit GB Agency at: http://www.gb.agency/
Today, Getfused is a full-service creative marketing agency. They have grown into a robust agency providing services across marketing, branding, user-centered design, and technology (all of which are produced in-house) to their wide variety of clients. It is their top priority to create long-term relationships and results with meaningful impact for their clients, and they have successfully done so time and time again.
Visit Getfused at: https://www.getfused.com/
13. Gomie Design
Gomie Design is a creative digital design agency based in Barry, Cardiff, UK. They specialize in web and mobile app design, logos and branding, editorial design, advertising, motion video and graphic design for print.
Visit Gomie Design at: https://www.gomiedesign.co.uk/
14. Interactive Design Solutions
As a company, we are entirely focused on helping businesses reach their online goals. They provide a variety of services including website design, website hosting, online marketing, and search engine optimization just to name a few. These services, combined with the unique makeup of their team, help them to successfully complete a wide variety of projects for their clients.
Visit Interactive Design Solutions at: https://interactivedesignsolutions.com/
15. Launch Digital
Launch Digital is a creative design and marketing agency working with clients of all sizes and in all sectors. They understand every brand and project has different values and audiences. They have a very powerful in-house creative team with young, fresh designers led by strong marketing directors and management. Their talent and experience produce creativity that is capable of delivering impressive design work for all business types.
Visit Launch Digital at: https://www.launchscotland.com/
16. Left Hand Design
Left Hand Design is a small, forward-thinking Austin graphic design company. They offer the full spectrum of design and branding services for companies of all sizes with a touch of Southern hospitality. Whether clients are building a brand from the ground up, maintaining an existing brand, or seeking to take their brand in a new direction, Left Hand Design can help. Conveniently located in Austin, Texas, they are at the advantage of operating in one of the nation’s largest creative hubs and it shows in their work.
Visit Left Hand Design at: https://lefthd.com/
Metajive creates growth-focused experiences through design, technology & modern marketing channels. They specialize in Websites, digital products & marketing automation. They partner with Business to Business & Direct to Consumer brands with a holistic strategy that surpasses business goals and increases brand affinity. Metajive defines modern marketing as SEO, retargeting, custom email flows & serving custom content for users.
Visit Metajive at: http://metajive.com/
18. PopArt Studio
With a highly inventive and imaginative team of dedicated designers, developers, and digital marketers, PopArt Studio can bring any brand to a higher level in no time, so they can get masterfully designed solutions for their business. All in one place. All custom-made to suit any and all professional goals.
Visit PopArt Studio at: https://www.popwebdesign.net/
19. PROGMATIQ – web design and web development company
PROGMATIQ is a small agency located in Poland, Rzeszów. They mainly focus on developing websites for purpose-driven coaches and consultants to help them build their brand online. Another service that they offer is SEO and digital marketing – especially chatbot marketing.
Visit PROGMATIQ – web design and web development company at: https://progmatiq.com/
20. SAEP ICT Engineering Srl
SAEP ICT Engineering Srl is a Milan-based company dedicated to software projects, design and development of functional and innovative WEB, Mobile and IoT solutions. They support SMEs in the process of company digitalization, offering flexible and scalable solutions for the management of business procurement, production and supply processes.
Visit SAEP ICT Engineering Srl at: https://www.saep-ict.it/
21. The Bureau Of Small Projects
The Bureau Of Small Projects builds lots of websites, and the knowledge that each business’s website is the heart of their brand. It is the first point of contact for an organization. The Bureau Of Small Projects designs, codes and markets hundreds of websites a year. This gives them a unique glimpse at the inner workings and strategies of a great many businesses. They see what works and what doesn’t. They apply this experience to each organization to give them a competitive edge.
Visit The Bureau Of Small Projects at: https://www.smallprojectsbureau.com/
With over 20 years of experience and 25 full-time employees, VisionFriendly.com has a unique stance in the digital marketing industry. Their team is known for creative designs, custom programming and effective marketing strategies. They work with a wide variety of clients from start-ups to multi-national corporations. They fit right in the middle of the industry, big enough to take on any challenge, and still small enough to care intensely about the outcomes that they create for their clients.
Visit VisionFriendly.com at: https://www.visionfriendly.com/
23. Web Redone
Web Redone is a group of hand-picked aspiring web developers and designers, each having years of experience and love for the web. They are also highly motivated to help clients succeed. From research, wireframes, user interface and user experience design to development and optimization. They go full circle and more to assure clients that they have them totally covered.
Visit Web Redone at: https://www.webredone.com/
Wegacha gets it. You have a great business idea, but you’re sitting at your desk thinking, “Who do I call?” “How do I give this idea life?” Wegacha was there ten years ago, tired of their nine-to-fives. In their bellies, they felt the fire. And they know that a good business takes time to grow. Wegacha is thinkers, dreamers, doers, storytellers and hackers with a cause that will guide clients through this new journey into the digital world.
Visit Wegacha at: https://wegacha.com/
25. Zoek Digital Marketing
Zoek is an online marketing company located in Orange County, CA that specializes in getting businesses found where their potential customers are looking – on the front page of search engines – at affordable rates with a beautiful custom website. They have created and designed over 9,500 sites for their clients all over the world and have been the trusted source for online marketing and local SEO for businesses in the United States, Canada, New Zealand, Australia, and the UK for years.
Visit Zoek Digital Marketing at: https://www.gozoek.com/
Brands can view the best eCommerce design and development firms by price, portfolios, reviews, leadership, expertise, rankings and more on DesignRush.
About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies.
DesignRush features the top agencies around the world, including the best Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies, and more.
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