June 21, 2019 – FLORENCE, ITALY – Snapper Rock, the fashion-forward family brand creating high-quality lifestyle beachwear made with UPF50+ technology, will be showcasing their highly-anticipated Resort and Spring 2020 collection at Pitti Immagine Bimbo taking place from June 20-22nd at Fortezza Da Basso.

Snapper Rock’s new Resort and Spring 2020 collection offers a variety of fun, fresh silhouettes in a gorgeous array of trendsetting prints and bold colors. Crafted from high-quality and lightweight UPF50+ that blocks 98% of harmful UVA and UVB rays, Snapper Rock’s line ensures maximum sun protection for the whole family. Known for their signature prints, Snapper Rock’s Resort and Spring 2020 line includes complementary versions of fan-favorite prints including nautical, animal, fruit, classic stripes while introducing all-new prints such as tropical florals, minimalistic stripes, polka dots, koi fish and more. Alongside their signature prints, Snapper Rock is offering ten matching daddy-and-me boardshort styles in all new prints for coordinated swim looks. This season, Snapper Rock debuts newer silhouettes for girls including fully reversible bikinis, removable pom-pom accents and wrap crop rash tops while adding more options to the line of athletic-inspired surfsuits. Due to the high popularity of the baby line, Snapper Rock has updated their best-selling sunsuits and baby girl swimsuits to include snaps for easy changing, has added punchy prints to its line of baby boy sets, and debuting new swim diapers for the littlest members of the family. Snapper Rock’s collection also features boardshorts, rashguards, stylish cover-ups, swim dresses, resortwear, and more. Snapper Rock’s assortment of new accessories this season include reversible bucket hats for babies, cute sunglasses, hair scrunchies, and swim headbands to top off your beach look!

In an effort to help make an impactful contribution to reducing environmental waste, Snapper Rock will be launching its first-ever sustainable swimwear capsule as part of its Resort and Spring 2020 collection. The Oceania Sustainable Swimwear collection incorporates innovative, eco-friendly fabrics such as ECONYL® (made from discarded nylon fishing nets) and REPREVE® (made from recycled plastic bottles). An estimated 640,000 tons of used nets are left in the ocean every year, there are collected and transformed into new ECONYL® nylon fiber for Snapper Rock’s rash tops, swimsuits and bikinis. REPREVE® yarn has been created from some of the 60 million plastic bottles that are discarded every day and the recycled polyester yarn is transformed into Snapper Rock’s board shorts and the lining for the swimsuits and bikinis. The Oceania Sustainable Swimwear will be packaged in certified home compostable bags from The Better Packaging Co. and will also feature a Ziplock closure that allows for easy reuse for wet swimwear. By utilizing recycled materials, Snapper Rock hopes to reduce its consumption of non-renewable resources, reduce water and energy use, and help to clean up beaches and oceans from discarded waste. Snapper Rock’s Oceania Sustainable Capsule includes styles for the entire family such as boardshorts, rashguards, bikinis, one pieces, and cover-ups in their exclusive sea-inspired sand dollar print and soft aqua hues.

“The entire Snapper Rock team has worked tremendously hard on this collection and we are thrilled to be providing Snapper Rock fans with fashionable and sun-safe styles that they will love,“ said Liz Eglinton, Snapper Rock Founder. “With the addition of our newest Oceania Sustainable Swimwear collection, we hope to make a profound impact on the environment and reduce our carbon footprint so that our children can enjoy our beautiful beaches and oceans for many years to come.”

Pitti Immagine Bimbo will take place at the Fortezza Da Bazzo from June 20-22, located at Viale Filippo Strozzi, 1, 50129 Firenze FI, Italy. Snapper Rock will be showcasing the new 2020 collection at W/2. To make an appointment, please contact the VP of Sales, Julie Rich at Julie ( @ ) snapperrock dot com dot For more details about Pitti Immagine Bimbo, please visit www dot pittiimagine dot com dot For more information on Snapper Rock, please visit www dot snapperrock dot com dot

About Snapper Rock
Launched in 2003, Liz Eglinton created Snapper Rock, a line of fashion-forward, UPF50+ swim and beachwear, to provide children with fun, fresh and functional gear while navigating the water. Designed in New Zealand where sunrays can be extremely harsh, Snapper Rock leads the industry with its award-winning UPF-protective beachwear for children and their parents. With its lightweight and breathable fabric technology and latest designs and colors, Snapper Rock ensures that families worldwide will be free to enjoy the beach without getting sunburned and compromising on style. For more information on Snapper Rock, please visit www.snapperrock.com.

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